The perfect conversation starter.
The Big Picture™ is an annually-updated, data-rich wall chart that illustrates the historical returns of major asset classes from 1926 onward.
Some data in this chart have been altered to prevent unauthorized reproduction.
Versatile and Convincing
The Big Picture™ chart is a new tool from Investments Illustrated that can help you grow assets under management and keep clients invested.
This richly-detailed yet easy-to-read chart illustrates the returns of major asset classes from 1926 onward, couched within the context of key economic and political events.
Asset managers: Attract investors by co-branding our chart and deploying it among financial advisors. As a versatile conversation starter, you can expect the Big Picture chart will be used regularly in communications with the investing public.
Financial advisors: Use the Big Picture chart to introduce new clients to key investment principles and to help keep current clients on track.
The Big Picture™ chart conveys a wealth of information while maintaining an uncluttered appearance, making it easy to grasp key messages, such as:
- The power of compounding and diversification
- The staggering historical disparity between equity and fixed income returns
- How a balanced portfolio of cash, stocks, and bonds has stacked up over time
- How inflation has eroded real returns
- Historical context: political events, housing prices, and interest rates
- Gold and commodity returns, and their correlation to stocks
- The importance of staying invested
The chart measures 38" by 26", and is printed on high-quality, FSC-approved paper stock. Our wall chart is also available in a handout format. Orders above 500 can be branded with your company logo at no additional cost.


