Engage clients with over eight decades of market history
See The Big Picture 〉

The perfect conversation starter

Put market downturns in perspective, set client expectations, and illustrate the principles of investing.

Buy Now

paypal Accepted

time-risk

Risk and return

Equities have outperformed other asset classes, but at commensurately high risk. When stocks have fallen, a balanced portfolio has always fallen less.

staying-invested

Staying invested

Over the past 8-plus decades, an investment in Canadian stocks has grown more than a thousand-fold despite 13 recessions, double-digit interest rates, and several world crises.

downturns-recoveries

Downturns and recoveries

Stocks have fallen by over 20 percent on ten occasions since 1935. Following each downturn, they have recovered and gone on to reach new highs.

diversification

Diversification

Growth versus peace of mind: How various investment strategies have stacked up over time.

historical-context

Historical context

Investment performance is linked to broader trends, including recessions, political events, interest rates, and housing, gold, and oil.

inflation

Inflation: A constant risk

One dollar today is worth only one-seventeenth what it was in 1935. Domestic equities have outgrown inflation by a factor of 94.

Get the Big Picture

Product details

  • Wall chart and handout* formats in English and French
  • Customization options on bulk orders
  • Updated annually
  • Dimensions (inches):
    • Wall chart – 37.75 × 25.92
    • Handout – 8.5 × 11, opens to 17 × 11
  • Printed in ultra-fine resolution on premium-grade stock
  • Asset classes featured
    • Canadian Stocks
    • U.S. Stocks
    • International Stocks
    • Bonds
    • T-Bills
    • Hypothetical portfolios: Growth, Balanced, and Income
    • Inflation

*Handout

The Big Picture handout is an ideal take-home piece for your clients.

On reverse: the popular Time and Risk sub‑chart shows that the longer the investment holding period, the lower the historical likelihood of loss.