Engage clients through 98 years of market history
See The Big Picture 〉

The perfect conversation starter

Put market downturns in perspective, set client expectations, and illustrate the principles of investing.

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Risk and return

Equities have outperformed other asset classes, but at commensurately high risk. When stocks have fallen, a balanced portfolio has always fallen less.


Staying invested

Over the past 98 years, an investment in U.S. stocks has grown over 12,000-fold despite 16 recessions, double-digit interest rates, and several world crises.


Downturns and recoveries

Stocks have fallen by over 20 percent on eight occasions since 1926. Following each downturn, they have recovered and gone on to reach new highs.



Growth versus peace of mind: How various investment strategies have stacked up over time.


Historical context

Investment performance is linked to broader trends, including recessions, political events, interest rates, and housing, gold, and oil.


Inflation: A constant risk

One dollar today is worth only a fraction of what it was in 1926. Domestic equities have outgrown inflation by a factor of 741.

Get the Big Picture

Product details

  • Wall chart and handout* formats
  • Customization options on bulk orders
  • Updated annually
  • Dimensions (inches):
    • Wall chart – 37.75 × 25.25
    • Handout – 8.5 × 11, opens to 17 × 11
  • Printed in ultra-fine resolution on premium-grade stock
  • Asset classes featured
    • U.S. Stocks
    • International Stocks
    • Bonds
    • T-Bills
    • Hypothetical portfolios: Growth, Balanced, and Income
    • Inflation


The Big Picture handout is an ideal take-home piece for your clients.

On reverse: the popular Time and Risk sub‑chart shows that the longer the investment holding period, the lower the historical likelihood of loss.